the end. back to top?
panel headshots
the brief: update the career services center’s brand for social media.
direction: professional, engaging
ideation
In order to update our brand voice, I needed to do research on what we already looked like. The goal was to not date ourselves as a professional organization. We needed to appeal to our audience of college students.
Our first campaign relied heavily on copy. Students were still unclear on what Career Services was for, so we focused on taglines that both reassured and inspired students.
After those, we focused in on witty taglines that really summed up our brand values. The topographic map background was inspired by our main tagline, “Find Your Future.”
other work
powerpoint slides
the end. back to top?
social media
university of san francisco career services
rebrand, campaign, marketing collateral